The project started while I was designing my logo: a single continuous line that forms both a letter and a face wearing a backwards cap, a detail that feels like me. It was clean and recognizable, but it didn’t represent me every day. So the face began to change.
Different expressions became a visual language for real, human states: angry, surprised, soft, confused, ironic, and more.
Those variations turned into stickers that can travel through public space and daily routines. Smile Invasion isn’t about staying positive. It’s about noticing what’s there.
If you spot a smile out in the world, take a photo and submit your find through the website. Every submission is added to the map archive, a shared record of where the smiles have been found over time.