Creative Direction

Motion / Video

A motion system built to tell many stories, not just one.

A motion system built to tell many stories, not just one.

A motion system built to tell many stories, not just one.

Dec 2025

IT

APAC Alumni Presentation

Domus Academy is a Milan-based design school with a strong international footprint, and this project was created for their APAC alumni network. I was asked to design a presentation video entirely in motion design, featuring alumni who studied at Domus and are now working across major companies. The key part of the brief was not only making it look good, but making it reusable: a modular system the team could update quickly, simply by dragging in new photos and changing the copy—without rebuilding the video from scratch.

Domus Academy is a Milan-based design school with a strong international footprint, and this project was created for their APAC alumni network. I was asked to design a presentation video entirely in motion design, featuring alumni who studied at Domus and are now working across major companies. The key part of the brief was not only making it look good, but making it reusable: a modular system the team could update quickly, simply by dragging in new photos and changing the copy—without rebuilding the video from scratch.

What I did

I designed and animated the full presentation in motion design: pacing, typography, layout, transitions, and the overall visual logic of the piece. The content needed to work across multiple alumni profiles, so the structure had to stay consistent while still feeling personal.

The idea

I treated the video like a “template with a point of view”. Not a generic slideshow, but a designed system: one visual language that could carry many different faces, names, roles, and stories—without losing clarity or elegance.

How I built the modular system

The core was flexibility. I created repeatable blocks where the team could:

  • replace photography in seconds,

  • update names / roles / text fields safely,

  • keep spacing and hierarchy automatically consistent,

  • reuse the same motion logic across all profiles.

In practice, it meant the project could scale. Once the system was in place, adding new alumni didn’t require redesigning—just updating content while the template protected the overall quality.

Why it mattered (to me)

This kind of work is where I feel design becomes genuinely useful: the final output looks polished, but the real value is behind the scenes. It saves time for the team, keeps the brand consistent, and makes future updates simple instead of stressful.

This project was a great mix of brand responsibility and creative freedom: I could animate and design at a high level, while building something practical that Domus can reuse over time. It’s a reminder that the best motion work is not only what you see on screen—it’s how easily the system keeps working after delivery.

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