SoMe

Motion / Video

Photography

I translated real gelato craft into social content: fast reels, clean visuals, and a small design system that kept the page consistent - and made people stop scrolling.

I translated real gelato craft into social content: fast reels, clean visuals, and a small design system that kept the page consistent - and made people stop scrolling.

I translated real gelato craft into social content: fast reels, clean visuals, and a small design system that kept the page consistent - and made people stop scrolling.

Sep 2025

DK

Social Content System

For about two months, I collaborated with Elis Copenhagen, led by Elia (the founder), a place I consider one of the most authentic gelato spots in the city. What surprised me instantly is something I now love to explain: gelato is not just “ice cream” in Italian. It’s a different product - usually made with less fat and less air, and served slightly warmer, so flavors come through in a more direct way.
My job was to translate that craft into social content: fast, engaging reels, strong photography, and a consistent visual system people could recognize.

For about two months, I collaborated with Elis Copenhagen, led by Elia (the founder), a place I consider one of the most authentic gelato spots in the city. What surprised me instantly is something I now love to explain: gelato is not just “ice cream” in Italian. It’s a different product - usually made with less fat and less air, and served slightly warmer, so flavors come through in a more direct way.
My job was to translate that craft into social content: fast, engaging reels, strong photography, and a consistent visual system people could recognize.

What I did

I produced and edited social content end-to-end: photo shoots (with post-production) and reels built with a very “native” social language—dynamic pacing, quick storytelling, and motion-driven details that keep attention. I also designed supporting assets (small infographics, icons, and internal visuals) that matched existing guidelines while pushing the look forward.

The idea

I didn’t want the page to feel like “random nice posts.” I wanted it to feel like Elis: handcrafted, precise, and friendly. So I built an aesthetic around the product—textures, flavors, and process—while keeping the communication simple and readable.

Strategy (simple, but strict)

Every reel started from a clear objective:

  • show the craft (what makes it gelato, not generic ice cream),

  • highlight signature products (like cookie sandwiches, churros, gelato flavors),

  • create repeatable formats that can be produced consistently.

That clarity helped me decide what to show first, how long each scene should last, and when to use graphics instead of words.


Building a small “visual toolkit”

Beyond reels and photos, I created small design elements that make content faster and more coherent over time: icon-style visuals, infographic-like frames, and in-store pieces that support the same story. The goal was consistency without making everything look identical.

Outcome (without forcing numbers)

The results were tangible: views went up across multiple reels, the account grew in followers, and one of the strongest moments was the Cookie Sandwiches content, which really took off and proved the format could travel.

This collaboration taught me how powerful clarity can be: when the craft is real, content doesn’t need to be complicated - just honest, well-shot, and structured with intention. I’m proud that I helped Elis build a recognizable social aesthetic, and that the work performed in real terms: attention, growth, and a piece of content that genuinely went beyond the usual audience.

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