Brand identity for HOMiE, a series of private techno events in Puglia.
Starting from a custom logotype, I developed a full visual system including a bespoke typeface, posters, and motion assets, all built in just a few days for their debut.
Brand identity for HOMiE, a series of private techno events in Puglia.
Starting from a custom logotype, I developed a full visual system including a bespoke typeface, posters, and motion assets, all built in just a few days for their debut.
Brand identity for HOMiE, a series of private techno events in Puglia.
Starting from a custom logotype, I developed a full visual system including a bespoke typeface, posters, and motion assets, all built in just a few days for their debut.
HOMiE brand visual identity
HOMiE is a private party format based in Puglia, built around intimate spaces, mostly houses, where people come together for nights of techno, no phones, no distractions. Just music, presence, and a shared moment.
The project came in fast. I got the brief on a Tuesday, and everything had to be ready by Friday for their first event. Tight timing, but also the kind of constraint that makes things more instinctive and fun.
From the start, the idea was to create something that felt raw but intentional. Something that could sit between club culture and something more personal, almost domestic.
HOMiE is a private party format based in Puglia, built around intimate spaces, mostly houses, where people come together for nights of techno, no phones, no distractions. Just music, presence, and a shared moment.
The project came in fast. I got the brief on a Tuesday, and everything had to be ready by Friday for their first event. Tight timing, but also the kind of constraint that makes things more instinctive and fun.
From the start, the idea was to create something that felt raw but intentional. Something that could sit between club culture and something more personal, almost domestic.
The whole identity started from a very simple shape: a house.
Not in a literal, detailed way, but as a minimal, almost primitive form. That became the foundation for the logotype and eventually for an entire custom typeface. Each letter carries that same structural logic, so everything feels connected, even when it gets more expressive.
I built the logo first, locking in the tone. From there, I expanded into a full type system that could work across different formats, from static posters to motion pieces. The typography plays a big role here, shifting between something solid and something more fluid, almost melting in some applications.
Part of the font was literally designed mid-air, on my flight from Bergamo to Copenhagen. Two hours, no distractions, just drawing letters and refining shapes. That moment actually helped define a big part of the final look, quick decisions, but very focused.
Once the type system was in place, I moved into applications. Posters, visual experiments, and a motion-driven reel that captures the energy of the brand. The idea was to make something that feels alive, slightly unpredictable, but still coherent.
This project came together fast, but it never felt rushed in a negative way. The time pressure pushed everything into a more instinctive direction, which honestly fits the spirit of HOMiE perfectly.
It’s a brand built around presence, around being there in the moment, and I think that energy translated into the visuals as well.
Definitely one of those projects where the process was as fun as the result.
