Creative Direction

Campaign

Motion / Video

I turned the iPod Shuffle into a “shhh” device: not just music in your ears, but silence around you. A tiny object that changes the room, slows the world down, and lets you pick the mood.

I turned the iPod Shuffle into a “shhh” device: not just music in your ears, but silence around you. A tiny object that changes the room, slows the world down, and lets you pick the mood.

I turned the iPod Shuffle into a “shhh” device: not just music in your ears, but silence around you. A tiny object that changes the room, slows the world down, and lets you pick the mood.

Feb 2025

DK

iPod Shhhhhhhhuffle

This project started as something very simple: I wanted to make a gift. Somewhere along the way it turned into a full mini-campaign, just for fun—and for the love of advertising that feels clean, energetic, and idea-driven.
I chose the iPod Shuffle on purpose: it’s a product from another era, but the feeling behind it is timeless. The real value isn’t the device itself. It’s what it does to your surroundings. When you put your headphones on, the world gets quieter—and you get a private space where your own soundtrack sets the tone.

This project started as something very simple: I wanted to make a gift. Somewhere along the way it turned into a full mini-campaign, just for fun—and for the love of advertising that feels clean, energetic, and idea-driven.
I chose the iPod Shuffle on purpose: it’s a product from another era, but the feeling behind it is timeless. The real value isn’t the device itself. It’s what it does to your surroundings. When you put your headphones on, the world gets quieter—and you get a private space where your own soundtrack sets the tone.

The insight

The Shuffle is often described like a simple music container. But the moment I thought about it as a “shhh” button, the campaign clicked. It doesn’t only add music—it removes noise. It helps you focus, calm down, reset, or just disappear for a second.

The concept

I called it iPod Shhhhhhhhuffle because that’s the real action: shhh.
It’s playful, but also accurate. The name becomes the message, and the message becomes the product feature.

The tone and visual direction

I leaned into an Apple-inspired rhythm: clean frames, quick cuts, strong motion, and a product-first attitude. Not to imitate old Apple ads, but to capture that same feeling of confidence and simplicity—where every second is doing something.

How I built it

I approached it like a real campaign:

  • a clear concept that fits in one sentence

  • a visual system that stays consistent and dynamic

  • fast pacing that feels modern, not nostalgic

  • a “product moment” that lands the idea without over-explaining it

What I love about it

This is the kind of project I do when I want to remember why I like design: one small insight can turn a familiar object into a new story. And even if the iPod Shuffle is old, the feeling is current—because everyone still wants a way to turn the world down sometimes.

In the end, this became more than a gift. It became a small reminder that good campaigns don’t need a new product—just a true point of view. iPod Shhhhhhhhuffle is my way of saying: sometimes the best feature isn’t what a device adds, but what it helps you mute.

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