Creative Direction

Campaign

I helped shape “MERO CREDIT” as a full communication universe: not just the artist, but every hand behind the work. From the photo campaign and handcrafted scenes to the trailer, multi-cam live stream, and the post-drop chapter, we made the credits feel human.

I helped shape “MERO CREDIT” as a full communication universe: not just the artist, but every hand behind the work. From the photo campaign and handcrafted scenes to the trailer, multi-cam live stream, and the post-drop chapter, we made the credits feel human.

I helped shape “MERO CREDIT” as a full communication universe: not just the artist, but every hand behind the work. From the photo campaign and handcrafted scenes to the trailer, multi-cam live stream, and the post-drop chapter, we made the credits feel human.

IT

Mero Credit

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Introduction

For Nico’s EP release “MERO CREDIT” under the name Goldreick, we built a full communication world from scratch. The idea was simple and loud: the music industry celebrates the front stage, but forgets the people behind it. Producers, directors, stylists, set builders, dancers, photographers, crew. Too often they become “just names” in the credits. We did the opposite and made the credits the main story.

Introduction

For Nico’s EP release “MERO CREDIT” under the name Goldreick, we built a full communication world from scratch. The idea was simple and loud: the music industry celebrates the front stage, but forgets the people behind it. Producers, directors, stylists, set builders, dancers, photographers, crew. Too often they become “just names” in the credits. We did the opposite and made the credits the main story.

The Big Idea

“MERO CREDIT” is a concept, a mood, and a statement. It’s about the invisible work that makes music real, and about giving value to every role that usually stays off camera. This project wasn’t made by one person. It was made by a huge team, and we wanted everyone to feel seen.

Building a Whole Visual Universe

We created a complete imagery for the EP, where every track turns into a real object and a real scene. The visuals are handmade, symbolic, and a bit surreal, like a pop museum of the music process. Each piece is connected to the narrative of the EP and pushes the same message: no one is “just a credit.”

Content Rollout and Key Outputs

We planned the release like a full campaign, with a clear timeline and multiple formats designed to hit different moments and different audiences.

Pre release shooting

A dedicated photo shoot for the launch phase, built for static campaigns. The visuals used mannequins and staged scenes to represent the “Mero Credits” as the hidden bodies that hold the show together.

EP trailer video

A main trailer directed and shot by Bagolean, created to introduce the world of “MERO CREDIT” and set the tone. The trailer reached 240K views on Instagram, and it became the spark that pushed the project outside our circle.

Live streaming release

A full live streaming event with direction and a five camera setup. It was designed like a real show, not just a quick live. A moment where the project felt collective and alive.

Post release content

After the drop, we kept the narrative going with dedicated posts to highlight the team, the making of, and the meaning behind the visuals, so the project didn’t end on release day.


Team and Direction

The project was directed by Eduardo Pellegrino, Nicola Maggi, and Pasqualeonora Moramarco. What started as a creative collaboration grew into a strong team and a real friendship. And beyond the core direction, the project involved a massive number of people across production, visuals, performance, and set work. This scale is exactly why the message matters.

Results and Buzz

The campaign performed strongly on social, with the EP trailer hitting 240K views on Instagram. On top of that, several pages and profiles talked about the project, helping it travel further and confirming that the concept connected with people beyond the immediate audience.

Conclusion

“MERO CREDIT” became more than a release campaign. It became a pop and emotional reminder that big projects are built by many hands. By turning the credits into the spotlight, we created a communication system that feels coherent, human, and loud in the right way. The outcome is a complete world around the EP, where the people behind the scenes are not an afterthought, but the main character.

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